The brief provided to corporate image consultants in the lead-up to a recent multi-billion pound merger described how the new group wished to adopt a name and logo that should reflect the demographic of their target market.
Several proposals were submitted for consideration including this one, which was quickly rejected:
When you know you’re swimming against the tide
© 2014 CepenPark Publishing Ltd except for linked images hosted on third-party sites.
For image source details hover over the image or click on the image to visit the host site.